MARK SHAW INTERVIEW.
Mark Shaw is the author of "Copywriting: Suceessful Writing For Design, Advertising and Marketing." He's been a copywriter for more than twenty years and is currently the President of the Liquid Agency, Europe.
-What is the art of writing great copy? In a nutshell.
The art of writing great copy is being able to make the right point, in the right way, to the right people.
Copy is always written for a collective audience and always aims to... [ read more ]
WORLD PEACE THROUGH ADVERTISING.
Tim O’Kennedy is the chief executive of D&AD and a former managing director at Wieden and Kennedy. In part one of this interview, he discusses the White Pencil, Peace One Day, and the power of creativity.
The award bit of D&AD is the bit that everyone knows. But behind the awards is a relentless drive for creativity. So the important thing to realize is that we’re not just an awards show but that... [ read more ]
NOTES FROM THE ONLY MAN TO DIE OF TRENCH FOOT IN THE MEDIA WAR.
BY DOUGLAS HADDOW.
Douglas Haddow is a cultural commentator, journalist and former AdBuster. His writing has appeared in The Guardian, Slate and Eye.
Another day, another desperate grasp for the dollar. Another morning squandered staring into the dark heart of an empty bank account, and another evening spent listening to a drunken social media director drone on about the future of advertising.
ELIZA WILLIAMS INTERVIEW.
Eliza Williams is the author of "This is Advertising," a book tracing changes within the advertising industry. She's also written "How 30 Great Ads Were Made: From Idea to Campaign." Eliza is a senior writer at Creative Review in London.
-Where do you see the biggest shift in advertising? Digital? Ambient? Branded?
Digital has caused the biggest change overall, but mainly in the changes it has brought to the way that people watch and... [ read more ]
SIMON VEKSNER INTERVIEW.
Simon is the author of "How To Make It As An Advertising Creative." He's also the founder of the rather wonderful blog "Scamp" (scampblog.blogspot.nl) and is busy setting up an agency, also called "Scamp." Before that, he worked at BBH, DDB and as a journalist for The Independent, The Guardian and the Sunday Times.
-What does it take to be a creative in 2012? Do all copywriters need to know SEO? Do all Art Directors... [ read more ]
DON'T LIKE ADVERTISING IN LONDON AND AMSTERDAM
Advertising For People Who Don't Like Advertising launched last week in London and Amsterdam.
In London, Dave Bell and Erik Kessels from KesselsKramer talked about what they love and what they hate in communications at St Martin's School of Art. They were joined by Steve Henry, who posted a lovely article in Campaign. http://stevehenry.campaignlive.co.uk/
In Amsterdam, Erik Kessels took to the floor at the American Book Center, with Patrick van der Gronde from THEY and... [ read more ]
WHEN YOU CAN ASK WHY
Great "Five Books" interview on the subject of curiosity.
People in days of yore only became curious about science once they weren't getting executed for asking awkward questions. Nothing like disembowelment to put you off a geometry problem.
In other words, you can't be truly curious and work in a rigid hierarchy where folk get punished for being a little... [ read more ]
THE LAWS OF KESSELSKRAMER
Don't make art. Make deadlines.
Despite what you've heard, getting your first job in advertising isn't difficult.
Sure, at first, the competition seems killing, with hordes of eager young things willing to sell family members into sexual slavery in exchange for an internship.
WELCOME TO THE
ADVERTISING FOR PEOPLE
WHO DON´T LIKE ADVERTISING BLOG
Like the book it´s named after, these pages are intended for those who´ve got problems with how most of advertising works (or doesn´t work) most of the time.
Maybe you´re in the industry.
Maybe you´re a client.
Maybe you´re a student.
Maybe you just hate brands pulling some Clockwork Orange style brainwashing while you´re trying to watch Australian Master Chef.
In the next weeks and months, we´ve... [ read more ]